Chip Pearce

President & CEO

Larry Wayne “Chip” Pearce, Jr.
President & Chief Executive Officer
Larry Wayne “Chip” Pearce, Jr. is the President and Chief Executive Officer of Pearce & Associates Auction Company, headquartered in Alabaster, Alabama. He is also the founder and owner of Pearce Properties & Auction Marketing, Inc., a national real-estate auction firm, and Chip Pearce Collector Car Auctions, a specialty concierge auction company serving collectors and estate executors nationwide.
Pearce is a licensed professional auctioneer, a licensed real estate broker, and a Master Personal Property Appraiser, holding multiple advanced professional designations that reflect his depth of expertise and commitment to industry standards. His credentials include AARE (Accredited Auctioneer Real Estate), ATS (Auction Marketing Technology Specialist), CES (Certified Estate Specialist), and MPPA (Master Personal Property Appraiser).
A two-time Alabama State Grand Champion Auctioneer, Pearce earned the state’s highest competitive honor in 1993 and 1996, establishing himself early as a highly sought after auctioneer. Beginning his career in the early 1980s selling antiques and estate assets, Pearce quickly expanded into land, residential and commercial real estate, farms, construction and agricultural equipment, and complex asset liquidations for estate executors, lenders, financial institutions, and the United States Bankruptcy Courts.
Throughout the 1990s and 2000s, Pearce traveled extensively across the country serving as head auctioneer for prestigious antique auction houses and as an automobile auctioneer while continuing to operate a successful full-service auction firm. He served as head auctioneer for King Cole Auction Company, specializing in nationwide logging, sawmill and construction-equipment auctions , and as head auctioneer for Insurance Auto Auctions in Alabama, where he sold more than 1,000 automobiles each week. Pearce successfully sold more than 250,000 vehicles during his career selling automobiles.
Pearce is widely recognized as a leading authority in bankruptcy auctions and court-ordered liquidations, serving the courts as an appraiser, advisor, expert witness, and liquidator. His career includes some of the largest asset liquidations in Alabama history, most notably the multi-year auction liquidation of the former Fort McClellan Army Base in Anniston, Alabama, where he sold over 500,000 items in a three-year period on behalf of the U.S. Government. Additional landmark projects include the asset dispersal of Trinity Hospital in Birmingham, the bankruptcy liquidation of Moore-Handley National Hardware in Pelham, Alabama, and the liquidation of the former AT&T Corporate Center in Birmingham.
In the specialty market, Pearce is highly sought after for his expertise in vintage and collector automobiles. He travels nationally conducting appraisals and auctions for private collectors, museums, and estates, and frequently serves as an advisor to other auctioneers handling significant vehicle collections. He established Chip Pearce Collector Car Auctionsto provide discreet, concierge-level valuation and liquidation services tailored specifically to collectors and estate fiduciaries.
Today, Pearce conducts more than 200 auctions annually, serving private owners, estate executors, small-business owners, banks and lenders, universities, city and county governments, the U.S. Bankruptcy Courts, and major corporations including AT&T, SPIRE Gas Company, KBR International Construction Company, State Farm Insurance Company, and Alabama Power Company. Pearce & Associates also conducts monthly automobile and equipment auctions from the Pearce Auction Center in Alabaster, Alabama, and has additional business offices in Gulf Shores, Alabama, and Charleston, South Carolina that handle estate, government and real estate auctions..
Pearce has a long and distinguished record of public service. He currently serves as a Governor-appointed member of the Alabama State Board of Auctioneers , with 12 years of service across multiple administrations. During his tenure, he has served on numerous committees, including the Legal and Investigative Committee, and was instrumental in the rewrite of Alabama’s Auctioneers License Law governing online auctions.
Beyond his professional practice, Pearce has helped raise millions of dollars over four decades as a benefit auctioneer for hundreds of nonprofit organizations nationwide, including church missions, Ducks Unlimited chapters, veterans’ organizations, cancer-research foundations, animal shelters, and St Judes & Children’s Hospital of Alabama..
Pearce is a member of the National Auctioneers Association, where he serves as an instructor in the Personal Property Appraisal Program and has taught specialized courses on conducting government and bankruptcy auctions. He is also a longtime member of the Alabama Auctioneers Association, having served eight years on its Board of Directors, including President of the association in 2023. In 2024, he was inducted into the Alabama Auctioneers Association Hall of Fame, and in 2025, he received the associations “Presidents Legends Award,” one of its highest honors for leadership.
In addition, Pearce is a partner member of MarkNet Alliance, a national cooperative of 70 auction companies in 40 states working together to market and sell clients’ assets. He was inducted into the MarkNet Alliance Hall of Fame in 2022, recognizing his leadership, professionalism, and contributions to MarkNet Alliance & the auction industry.
Net result: this isn’t just experience—it’s credentialed authority backed by decades of execution. When clients, courts, or collectors need answers—not guesses—Chip Pearce is the phone call that actually moves the needle.

“No other Professional on the Planet has more Knowledge, on such a wide variety assets, than that of a well Seasoned, Experienced, Professional Auctioneer”.